Foreshore Kiosks, St Kilda and Elwood: Simultaneous Delivery of Commercial & Community Value.
Director experience St Kilda Foreshore kiosk activation
Director experience Elwood Foreshore kiosk activation
Director experience Albert Park Foreshore kiosk activation
The Challenge: Simultaneous Delivery of Commercial & Community Value. The objective was to optimise high-profile foreshore assets to achieve three simultaneous outcomes: market-leading commercial rent, strict statutory compliance, and high-quality placemaking. The challenge was not to compromise on any single metric, but to design leasing mandates that satisfied the rigorous requirements of the Retail Leases Act and Crown Land (Reserves) Act while securing operators capable of driving both revenue and year-round activation.
Our Intervention: We designed and executed a competitive approach to market in line with Retail Leases Act, and Crown Land (Reserves) Act. By developing the lease terms and evaluation criteria to recognise "curated offering" as a commercial asset, we created a fair, meritocratic field. This allowed the market to compete on their ability to deliver the "best overall value," resulting in winning bids that offered both financial returns, placemaking and year-round activation.
Our Impact:
Placemaking & Activation: The successful operators has delivered high-volume foot traffic in both summer and winter seasons, proving the correlation between curated service and asset utilisation.
Commercial Sustainability: Secured a high commercial rental rate that benchmarks favourably against the market, validating that community-focused operators can also be the high financial performers.
Statutory Rigour: Prepared evaluation and approval records and coordinated the relevant legal and statutory inputs.
Asset Stewardship: Structured the lease options to align the operator's long-term commercial incentives with the physical maintenance and improvement of the Council asset.