The Challenge: The vendor sought to pivot a prime Collingwood asset from a traditional 'Build-to-Sell' model to a 'Build-to-Rent' (BTR) institutional product. However, converting an existing permit requires more than a change in title; it demands a complete reconstruction of the revenue model. The critical friction point was market skepticism: institutional capital needed concrete proof that the local demographic depth could support the aggressive underwriting assumptions required for a 'Fund-Through' transaction structure.

The Intervention: Working within the transaction team, Efe provided the analytical backbone for the EOI campaign. The strategy was to anchor the investment proposition with forensic market intelligence rather than just design visuals. This involved deploying rigorous demographic analysis and unit-mix stress testing to establish a hard evidence base for the underwriting model. This work successfully de-risked the opportunity for investors, bridging the gap between the architectural vision and the strict yield requirements of institutional capital.

Our Impact:

• Financial Rigour: Built and managed the detailed 3-way feasibility modelling that substantiated the $250m+ transaction value, providing the granular data required for institutional due diligence.

• Market Intelligence: Conducted deep-dive demographic analysis to test unit-mix and typology assumptions, ensuring the proposed design yield aligned with real-world renter depth.

• Commercial Support: Prepared the investment narrative and marketing materials that translated complex project metrics into clear commercial propositions for capital partners.

• Transaction Enablement: Supported the due diligence workflow by organising financial data and marketing assets, ensuring the deal team had immediate access to accurate inputs during the critical negotiation window.