London Olympics Asset Capitalisation
Aerial view. Source: LOCOG
Aerial map. Source: LOCOG
Artist's impression. Source: LOCOG
The Challenge: The London Authority needed a swift, commercially rigorous strategy to ensure its mixed-use investment portfolio was strategically repositioned and financially optimised to capture the value and opportunities created by the Olympic Games.
Our Intervention: Strategic Re-alignment and Accelerated Revenue Generation Our mandate was to convert local government assets into peak commercial performance during a critical period. We successfully re-aligned the portfolio with the strategic opportunity presented by the local hosting of the Olympics, executing a rapid turnaround strategy for underperforming properties.
Our impact:
Financial Achievement: Achieved an exceptional rental uplift of 50% across key assets through proactive lease renewals, rent reviews; we also implemented redevelopment strategies.
Operational Elimination of Waste: Developed and executed strategic asset plans that successfully eliminated vacancy in key assets, ensuring maximum capital efficiency during the opportunity window.
Community Asset Activation: Successfully coordinated complex leasing projects that resulted in the activation of diverse community assets, increasing public visitation and ensuring the commercial success supported the local strategic objectives.
Result: The portfolio was successfully re-aligned with strategic objectives, achieving maximum commercial potential leveraging opportunities enabled through the event.

